Surfing Tendencies is a personal exploration of surf culture through design, storytelling, and lived experience — shaped by years traveling the world to surf, discovering new places, and eventually building a life on Maui.

The project blends surf culture, photography, movement, and creative expression into a visual universe that reflects the freedom, curiosity, and energy that sparked this journey.

Built over years of traveling, creating, and absorbing inspiration from Indonesia, Sumatra, Australia, Chile, California, Spain, Japan, and finally Maui, Surfing Tendencies became a way to translate the spirit of surfing into design.

From the late nights and skate culture of Barcelona to the precision, craft, and visual discipline experienced in Japan, each place added a different layer to the project’s identity.

More than a brand, it represents the process of learning, evolving, chasing ideas, and turning waves, light, and unforgettable moments into creative direction.