Brand Identity & Creative Direction
A feminine, warm, and expressive brand identity crafted to empower and highlight the beauty of modern lifestyle experiences.
Caza Delas is a lifestyle brand created to celebrate feminine identity through elegance, expression, and modern design.
The brand identity blends soft curves, vibrant accents, and tropical inspiration to build a confident and welcoming visual experience.
The project included logo development, visual language, color direction, typographic system, and branded collateral.
The result is a strong and expressive aesthetic that reflects personality and attitude.
Role: Brand Identity, Creative Direction
Client: Caza Delas
Year: 2024
Location: Maui, Hawaii
Developed a cohesive visual identity that balances elegance and expression.
Built a flexible design system that works across digital and physical platforms.
Increased clarity and recognition through refined typography and color strategy.
Elevated the brand’s storytelling and visual consistency.