Performance Craft & Identity
A clean, precise visual identity built around high-performance surfboard glassing and modern craft.
JBird Glassing is a high-performance surfboard glassing workshop focused on precision, durability, and clean modern craftsmanship.
The identity draws inspiration from the technical clarity of performance boards: sharp lines, minimal color, and a clear visual hierarchy.
The goal was to create a refined, modern system that communicates expertise while staying true to the workshop’s hands-on surf culture.
The visual language blends clean materials, organized layouts, and process-driven imagery to emphasize accuracy over chaos.
Role: Brand Identity, Performance Media Direction
Client: JBird Glassing
Year: 2024
Location: Maui, Hawaii
Built a clean and precise identity inspired by high-performance surfboard craftsmanship.
Created a modern visual system that highlights accuracy, clarity, and technical skill.
Directed photography and media to emphasize clean process and refined materials.
Strengthened workshop presence across branding, signage, and digital content.
Delivered a scalable identity system suitable for both custom orders and production workflows.