Island Glassing — Surf Craft & Identity
A clean, professional identity system designed to reflect clarity, reliability, and modern property management.
Island Glassing is a true Maui surf craft workshop specializing in hand-laminated boards, repairs, and premium custom finishes.
The visual identity draws from the textures of resin, fiberglass, foam, and the raw environment of the shaping bay.
The goal was to create a grounded and honest identity system that reflects the authenticity and craftsmanship of real surfboard culture.
The aesthetic blends raw materials, minimal typography, and workshop photography to capture the soul of surf-making in Hawaii.
Role: Brand Identity, Photography Direction
Client: Island Glassing
Year: 2024
Location: Haiku, Maui
Crafted a raw and authentic identity inspired by real surfboard craftsmanship.
Enhanced the workshop’s visual presence across web, signage, and social content.
Developed media direction that highlights texture, tools, and the surf-making process.
Strengthened brand recognition for custom boards and repair services.
Delivered a flexible system that translates the workshop environment into a clear visual language.