Visual Identity & Culture System
A bold and energetic identity system shaped by surf-skate culture, movement, and a colorful visual language.
Arka Krew is a surf-skate collective blending art, lifestyle, and movement through a bold visual attitude.
The identity system uses strong color blocks, fast shapes, and experimental layout compositions inspired by posters, zines, and crew culture.
The project brings together photography, typography, and color storytelling to create a vibrant and expressive universe.
The result is a visual system that feels alive, youthful, and rooted in the creative energy of the Krew.
Role: Visual Identity, Creative Direction
Client: Arka Krew
Year: 2023,2024, current
Location: Maui, Hawaii
Created a bold and expressive identity rooted in surf-skate culture.
Developed a color-driven system that feels alive, youthful, and community-focused.
Built a visual universe across posters, apparel, digital layouts, and media.
Strengthened the collective’s aesthetic through fast compositions and experimental design.
Delivered a flexible identity that adapts to movement, events, and lifestyle content.