Brand Identity & Visual System
A refined surf-inspired identity blending lifestyle, minimalism, and tropical elegance.
Belle Surf is a boutique surf café with a warm, refined, and coastal-inspired aesthetic.
The visual identity blends minimal layout design with tropical elements and clean typography to create a relaxing, aspirational brand experience.
The project included branding, menus, signage, social media direction, and visual language development.
The tone is modern, coastal, and tastefully simple — reflecting the café’s unique island lifestyle inspiration.
Role: Brand Identity, Print Design
Client: Belle Surf
Year: 2024
Location: Maui, Hawaii
Delivered a cohesive identity blending surf culture and refined minimalism.
Created a flexible system across menus, signage, print, and social media.
Elevated the café’s visual presence to match its boutique experience.
Strengthened brand recognition among locals and visitors.