Brand Identity
A strong, disciplined visual identity inspired by movement, respect, and the Pacific lifestyle.
A disciplined, community-driven identity system created for a real Maui dojo.
The brand combines primary and alternate logo marks with a visual direction grounded in respect, movement, and daily practice.
Media pulled from their own website and Instagram reinforces the authenticity of the academy and its local training culture.
Role: Brand Identity, Logo System, Media Direction
Client: Pacific Jiu Jitsu
Year: 2024
Location: Upcountry, Maui
Built a disciplined, cohesive identity system grounded in real martial culture.
Strengthened the academy’s presence across uniforms, signage, and digital platforms.
Increased clarity and recognition through bold primary and alternate logo marks.
Reinforced authenticity using real media from the dojo’s daily training routine.
Delivered a flexible visual direction that works across print, apparel, and social content.