Brand Identity & Print Design
A tropical brand identity inspired by freshness, surf, and aloha -
Sweet Hula was born from the vibrant energy of Maui — a food-truck brand blending freshness, surf, and local charm.
Our goal was to translate that spirit into a bright and cohesive visual identity system that feels playful yet refined.
The project focused on brand identity, logo design, and a tropical-inspired menu layout that brings the island vibe to life.
Role: Branding, Visual Identity, Menu Design
Client: Sweet Hula
Year: Since 2022, current client
Location: Maui, HI
Brand Strategy
Logo Design
Packaging
Photography
Social Assets